The book of the history of the Sobrero Company begins in 1940: the protagonist is the figure of grandfather Francesco who grows the grapes and sells them until the 1960s, when with the enthusiasm of the young Settimo and Pier Franco they began to make wine.

The wine is sold in bulk and in bottles and the first Barolo label is dated 1964.

Years pass, accompanied by constant growth with the gradual acquisition of new land to form the current sixteen hectares, enriched in 2008 by the Moscato vineyards in Canelli.

In 2000 a new signature arrived, that of Flavio, Settimo's son who, thanks to his studies as a wine technician, helped the winery to grow in the name of that tradition which marries the modernity of technology, to make the quality of the wines ever greater right from the the grapes, treated in the vine with low environmental impact products certified in recent years by the transition to organic farming